Despite being the world’s most heavily trafficked mammal—surpassing even elephants, rhinos, and tigers combined—pangolins remain largely invisible to the public, missing out on the conservation attention and funding that flows to more recognizable species. In a new op-ed, Pangolin Crisis Fund Director Araluen Schunmann explores how the recent Netflix documentary “Pangolin: Kulu’s Journey“ demonstrates the transformative power of storytelling in conservation, turning abstract crises into compelling narratives that drive real action.
